http://www.SearchEngineDiva.com Divine Search Engine Marketing Sun, 08 Nov 2009 00:02:53 +0000 http://backend.userland.com/rss092 en Since I live in Las Vegas going to PubCon is just a short drive. Those of you traveling from afar may not know some of the items you will need to bring to make your stay comfortable. 1. It will be windy and warm during the day- so a light jacket ... http://www.SearchEngineDiva.com/2009/things-you-need-at-pubcon-las-vegas/ Free Webinar - Top 10 Steps To Get Visibility On Google On October 20th come join us live on-screen for a brand new free public Webinar where Search Engine Academy Trainer Thomas W. Petty of the Bay Area Search Engine Academy will be revealing his Top 10 List for Getting Exposure on ... http://www.SearchEngineDiva.com/2009/free-webinar-top-10-steps-to-get-visibility-on-google/ Learn top search engine optimization skills : Choose your workshop: a 2-day Beginners Workshop; a 3-day Advanced Workshop; or a 5-day All-Inclusive Workshop, each tailored to fit your unique needs! This is a hands on SEO Workshop I recommend to any Web Designer, Internet Marketing company or consultant. The skills and techniques are ... http://www.SearchEngineDiva.com/2009/las-vegas-seo-mastery-workshop-sept-21-25-2009/ Adwords can be a intimidating to most advertisers. There are so many options and little gotchas that most people lose money on PPC advertising. You can turn it around though.  Chuck Mullaney has created an "Unofficial AdWords Quick Start Guide" that will get you on the track to a profitable ... http://www.SearchEngineDiva.com/2009/unofficial-adwords-quick-start-guide/ AdCenter has an area to help you figure out the commercial intent of a word or website: This tool can be used to find keywords that are commercial but have low ad coverage. From a SEM point of view, it is useful to find these keywords as they have low bid ... http://www.SearchEngineDiva.com/2009/microsofts-adcenter-keyword-tools/  Marie-Claire Jenkins (a.k.a CJ), the Author of Science for SEO has an excellent article How does a search engine know what words mean?  My favorite section from CJ's post is:   "Language is very ambiguous (meaning can be misleading - more than one meaning) and so are the senses used by different people.  It ... http://www.SearchEngineDiva.com/2009/more-about-lsi-and-seo/ Latent Semantic Indexing (LSI) and  Natural Language Processing (NLP )is a very large part of how search engines work today. Wait! Don't let your eyes glaze over just yet I am not going to engage in tech babble.  My own explanation of LSI / NLPand its use in search engines: As our language changes and slangs are ... http://www.SearchEngineDiva.com/2009/what-words-are-you-missing/ I have always been an advocate of Article Marketing for SEO and PR purposes. The toughest part for many is creating content. Robin Nobles, a celebrated author and one of the founders of Search Engine Workshops created an ebook: "Content Challenged No More". It was designed to help you come ... http://www.SearchEngineDiva.com/2008/article-marketing/  Yahoo and Google both offer pay per click advertising across content,  search partner networks and search engine page results. There are distinct differences between each and not knowing the difference can syphon cash from your bank account.  Search Networks for Google examples include AOL.com, Ask.com, CNN. your ads will appear in search result pages ... http://www.SearchEngineDiva.com/2008/costly-ppc-mistakes/ To Maintain A Healthy Level Of Insanity  1. At Lunch Time, Sit In Your Parked Car With Sunglasses on and point a Hair Dryer At Passing Cars. See If They Slow Down. 2. Page Yourself Over The Intercom. Don't Disguise Your Voice! 3. Every Time Someone Asks You To Do ... http://www.SearchEngineDiva.com/2008/to-maintain-a-healthy-level-of-insanity/