The next challenge is getting more mileage from your articles. There are only so many hours I am willing to be chained to my desk writing articles and rewriting articles.  I have tried software and scripts that scrambled the article contents in a feeble attempt to rewrite an article or make it unique.  I was never satisfied with the results. The truth is no piece of software or scripting is ever going to be able to rewrite an article and preserve human readability. 

I did find a free article tool that does not promise rewrite your articles all by itself, but it DOES help you create totally UNIQUE articles with intuitive tools like a thesaurus, an originality check, suggestions for alternate phrases or words, a quote library and much more. 

Try the Article Spinner for Free. You just have to opt in but it is worth it.

Search Networks for Google examples include AOL.com, Ask.com, CNN. your ads will appear in search result pages on those networks.

Partner/Publisher Network examples for Yahoo! include iVilliage, USA Today, NBC your ads will appear in search result pages on those networks.

The advantages of having your PPC ads appear in the partner networks is the immediate increase in reach for your ads.

Content partners usually offer contextual ads. Your ads appear on a page with a story or content, not search results.  In this setting the search engine determines if the content of the page is relevant to your ad and keywords.  The user is not necessarily in “shop mode” when viewing contextual ads.

The worst example of this type of advertising gone wrong was where an advertisement for a fast food chain appeared on the same page as an article about an e.coli meat recall. When shown to a room full of internet users for 30 seconds they all thought the meat recall had something to do with the fast food chain. This is where negative words in your ppc campaigns can save you a lot of PR headaches. 

 Contextual/Content partner ads and Search Network Partner ads should be turned off  when starting a new campaign. Until you have a defined set of keywords producing a positive return on investment for your ppc campaign keep your testing limited to the search engine page results.

When you are ready to expand your ads, set up separate campaigns.

    And The Final Way To Keep A Healthy Level Of Insanity
14. PICK UP A BOX OF CONDOMS AT THE PHARMACY, GO TO THE COUNTER AND ASK WHERE THE FITTING ROOM IS. 

Thank you Gail for sending this along.

Tuesday, September 9th, 2008

Copywriting Workshop, Lesson #2 with Robin Nobles

(Learn how to make your writing more “user friendly” so that more of it is

read.)

Led by Robin Nobles

http://www.contentchallenged.com/

8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT

Auditorium Chat Room

Thursday, September 11th, 2008

Webinar: SEO Basics: Optimization Influences - Are You Missing Any of

These?

John Alexander identifies a list of the top 30 on-page influences to

increase true relevancy to a page in an on-screen count down.

Led by John Alexander, Co-founder of Search Engine Workshops

8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT

Thursday, September 18th, 2008

Webinar: Grow with SEO: Getting Your Start in Affiliate Marketing - Tips

and Techniques

John Alexander shares a concepts in how to get started at setting up your

own affiliate marketing Web sites.

Led by John Alexander, Co-founder of Search Engine Workshops

8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT

Thursday, October 2nd, 2008

Webinar: Grow with SEO: Tips and Techniques for Starting a New SEO

Business Serving Clients

John Alexander shares a variety of tips to help you set your business

apart from all the other SEO competition out there.

Led by John Alexander, Co-founder of Search Engine Workshops

8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT

Thursday, October 16th, 2008

Webinar: Keyword Research with Google

In this Webinar Michael will discuss the new potential for keyword

research in Google and how to get the best out of it.

Led by Michael Marshall creator of SEO Recon. He is an innovative software

developer, trainer, and consultant in the Search Marketing industry.

http://www.seorecon.com/

8:00 a.m. PDT; 11:00 a.m. EDT; 4:00 p.m. BST; 3:00 p.m. GMT

Learn more about upcoming Webinars and chat sessions from Search Engine Work Shops Online Training 

Just when you thought you outgrew the playground

2. Post about your services at Craigslist.org . Craigslist ads usually remain for 45 days. Always use best practices for posting on any classified website. Post your ad where it is most relevant and do not abuse the service by cross posting.

3. Write an article or product review add it to your site and submit it to Article Databases. The article resource box contains your links and can help build traffic and your image as an expert. You can expect to see the search engines spider your site more often the more you update your own pages with fresh content. Places to Submit your Articles: AffSphere Article Announce Article Sender

4. Submit your site to Directories. You can find an excellent list of directories here: Martin’s Web Seo Design

5. Join the Better Business Bureau or other local organizations relevant to your products or services. Most organizations will list your services and your web site address on their web sites. You could even offer to write an article or helpful tips or consumer guide to put on their site.

6. Do Radio Interviews. While most listeners are either in their car or at work, the number of listeners that utilize their computers to listen to streaming content is growing. Contact your local radio stations, find out if they would be interested in doing an interview with you. What tips could you give their listeners? The radio show should be informative and not a sales pitch. Be prepared with facts and even a list of questions and answers. Check out World Talk Radio they are always looking for new content for their shows. Contact the producer of the most appropriate show or suggest one.

7. Blog IT. Blogs are a simple way for you to write content for your site and have absolutely no knowledge of HTML or web coding. Blogs are also set up so that anyone can subscribe to them, comment on them or get the blog’s information fed via an RSS feed. Write your thoughts, an opinion or a review. Think of a Blog as your own little soap box, add in links to your site, and you are bound to see some nice search engine spidering as well as visitor traffic. I knew a real estate agent who wrote about his bathroom remodeling and pictures of the remodel were the most visited parts of his site. Get a Free one here: Blogger

8. Use Sequential Auto responders to set up a system of constant contact with your customers or visitors. A series of emails that give one tip or focused information per email. Keep it short and simple but most importantly make sure it is of value to your audience. Be sure to direct the reader back to your site for more extensive resources. Recommended tools/services: AWeber

9. Video Clips- Today creating a video clip is as easy as using a digital camera ( most do video and still pictures now) that fits in the palm of your hand and uploading the video file to places like YouTube , Blip.tv , UStream.tv and LiveVideo . Clips and links that get passed around repeatedly like a virus- ( Viral Marketing) and seem to take on a life of their own. Creating video clips of how to install a product, the proper form for an exercise, or just something funny you happened to capture are all excellent ways to use video to increase traffic to your site.

10. Participate in Online Communities. I refer to forums and other chat or message boards. You can ask questions, provide helpful advice or participate in discussions. Most boards allow you to use a signature file to add in links to your website and contact info if you choose. This helps you to expand your reach and becoming a more active participant in the online community is good for business just like participating in your own community. Places like Google Groups or Yahoo Groups which are more like news groups or industry specific forums are the best places to stay active.

New Languages Added to Google

Check out the conversations about Google Friend Connect.