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	<title>Search Engine Diva</title>
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	<link>http://www.SearchEngineDiva.com</link>
	<description>Divine Search Engine Marketing</description>
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		<title>Ultimate Heatmap 2.0</title>
		<link>http://www.SearchEngineDiva.com/2011/ultimate-heatmap-2-0/</link>
		<comments>http://www.SearchEngineDiva.com/2011/ultimate-heatmap-2-0/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 17:30:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Architecture]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=204</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div>
<p><strong>How to triple your ad revenues, without any additional traffic.<br />
</strong><br />
These Ultimate <a href="http://www.SearchEngineDiva.com/recommends/heatmap" style=""  rel="nofollow" onmouseover="self.status='heatmap';return true;" onmouseout="self.status=''">Heatmap</a> templates move the ads and calls to action into the hot spots, where they are more likely to be seen, read and clicked.</p>
<p>These conversion optimized templates are guaranteed to:</p>
<ul>
<li>generate more ad revenue</li>
<li>encourage more signups</li>
<li>increase your mailing list</li>
<li>amplify your donations</li>
<li>create product inquiries</li>
<li>boost conversion rates</li>
</ul>
<p>Who can benefit from the research in this report?</p>
<ul>
<li>advertising agencies</li>
<li>Search Engine Marketers</li>
<li>graphic designers</li>
<li>website owners</li>
<li>affiliate marketers</li>
<li>bloggers and writers</li>
<li>people like you</li>
</ul>
<p>Think of these heatmaps as a “best practices” guide, or guidelines for ad placement. Test them on a few of your pages, because if you’re like most people, you’ll notice an increase in ad revenues, signups, and sales, literally overnight.</p>
<p>If you don’t have any advertising on your site, you can still apply this research. These templates can be used draw attention to the most important areas of your web pages and blog posts. They can have a dramatic effect on signups, opt-ins, inquiries, submits, conversions… even donations.</p>
<p>For graphic designers and advertising professionals, what’s revealed in this report is essential reading. You’ll discover the highest converting layouts, global standard ad sizes, and how to design more effective advertising.</p>
<p>All you need to do, is to apply the research in this Ultimate <a href="http://www.SearchEngineDiva.com/recommends/heatmap" style=""  rel="nofollow" onmouseover="self.status='heatmap';return true;" onmouseout="self.status=''">Heatmap</a> report and watch as you and your customers, profit like crazy because of it.</p>
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		<item>
		<title>2-Day SEO Workshop</title>
		<link>http://www.SearchEngineDiva.com/2011/2-day-seo-workshop/</link>
		<comments>http://www.SearchEngineDiva.com/2011/2-day-seo-workshop/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 16:47:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Training]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=199</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div>2-Day SEO Workshop</div>
<div>January 27, 2012 at 8:00 AM &#8211; 11:00 AM</div>
<div>41914 N 251st Ave. Morristown, Arizona 85342</div>
<div>This event requires registration: <a href="http://www.seotrainingsw.com/2-day-seo-workshop/" rel="nofollow">http://www.seotrainingsw.com/2-day-seo-workshop/</a></div>
<div id="less">
<div>Learn the Basics to Online Success with Our 2-day Essentials SEO Training Course!</div>
<div>When you complete your 2 day SEO Training Course, you will have a good grasp on how to perform Keyword Research and thoroughly understand how to manually optimize your website(s) by using our simple step-by-step strategy. You will also know how to work with content in the correct sequence that both visitors to your site and search engines will love.</div>
</div>
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		<title>Stretching your PPC Dollar to the Max</title>
		<link>http://www.SearchEngineDiva.com/2011/stretching-your-ppc-dollar-to-the-max/</link>
		<comments>http://www.SearchEngineDiva.com/2011/stretching-your-ppc-dollar-to-the-max/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:05:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO Training]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=196</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<div>
<div>Want to stretch your PPC marketing dollars to the max?</div>
<div>When it comes to Pay Per Click Marketing for small businesses, money isn&#8217;t everything!</div>
<div>In this 1-hour webinar Steven Scott, President of the Tampa Bay SEO Training Academy will share with you his strategies in discovering new opportunities in your niche with PPC and organic and getting a high quality score.</div>
<div>Title:    Stretching your PPC Dollar to the Max!</div>
<div>Date:    Wednesday, November 30, 2011</div>
<div>Time:    1:00 PM &#8211; 2:00 PM EST</div>
<div><a href="https://www3.gotomeeting.com/register/164230118" target="_blank">https://www3.gotomeeting.com/<wbr>register/164230118</wbr></a></div>
</div>
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		<item>
		<title>Building Quality Links</title>
		<link>http://www.SearchEngineDiva.com/2011/building-quality-links/</link>
		<comments>http://www.SearchEngineDiva.com/2011/building-quality-links/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 18:48:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Training]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=192</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><strong>How do you build good links?</strong> We&#8217;ve all heard that links are good to get you higher on the search engines. That&#8217;s true. But there are &#8220;good&#8221; links that help you, links that have no value, and even links that can push you down rather than help. How do you know which is which and how to build the good ones? In this free webinar, we&#8217;ll show you how to easily identify the difference and show you some strategies you can use to build &#8220;great&#8221; quality links!</p>
<p>Date: <strong>Tuesday, November 8, 2011</strong><br />
Time: 8:00 a.m. Pacific Time<br />
Trainer: <a href="http://www.searchengineacademy.com/Locations/USANCalifornia.aspx" target="_self">Thomas Petty</a>, San Francisco, California, USA</p>
<p><a title="Search Engine Academy" href="http://www.searchengineacademy.com/workshops/free-webinars.aspx" target="_blank">Register for this free webinar</a></p>
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		<item>
		<title>Your Website Infrastructure Architecture with SEO</title>
		<link>http://www.SearchEngineDiva.com/2011/your-website-infrastructure-architecture-with-seo/</link>
		<comments>http://www.SearchEngineDiva.com/2011/your-website-infrastructure-architecture-with-seo/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 18:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Training]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=188</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>In this free webinar, Nancy shows you how Infrastructure Architecture (IA) can be more easily built and incorporated using SEO tactics such as keyword research and internal linking to help your visitors find your most important content quickly for better conversions.</p>
<p>Date: <strong>Wednesday, November 2, 2011</strong><br />
Time: 1:00 p.m. Eastern Time<br />
Trainer: <a href="http://www.searchengineacademy.com/Locations/USAWashingtonDC.aspx" target="_self">Nancy Wigal</a>, Washington DC, USA</p>
<p><a title="Search Engine Academy" href="http://www.searchengineacademy.com/workshops/free-webinars.aspx" target="_blank"><strong>Register for this Free Webinar</strong></a></p>
]]></content:encoded>
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		<item>
		<title>Keyword Forensics Webinar with John Alexander</title>
		<link>http://www.SearchEngineDiva.com/2011/keyword-forensics-webinar-with-john-alexander/</link>
		<comments>http://www.SearchEngineDiva.com/2011/keyword-forensics-webinar-with-john-alexander/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 20:58:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Keyword Research]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=185</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Keyword Forensics Webinar with John Alexander</p>
<p>I attended a webinar today on Keyword Forensics with John Alexander of <a title="Search Engine Academy" href="http://www.searchengineacademy.com" target="_blank">Search Engine Academy</a>. I wanted to share with you some of the tips for doing keyword research from the webinar.</p>
<p>The way you think about keywords will define how good your keyword research will be. Most people are doing keyword research guessing at what they think will be good keywords. Instead let <a title="Wordtracker" href="http://affiliate.wordtracker.com/n/aGJTvq1BAAMRdGM2OTkA-A/g/www.wordtracker.com" target="_blank">Wordtracker</a> uncover new keyword opportunities for you.</p>
<p>To optimize your keyword research, explore how a single word is being used in multiple phrase clusters. You are looking for words that are fair to high search usage with moderate competition. The key factor is not how many searches are done but the opportunity to break into a market with qualified buyers.  This is why we look at the KEI value as the definitive marker for a good keyword.</p>
<p>What is KEI: Kei is a mathematical equation called the Keyword Effectiveness Index invented by Sumantra Roy. The higher the KEI , the easier it will be to optimize a site for. Think of KEI as your guideline to identify a keyword in higher demand but with low competition.  Sort your list in <a title="Wordtracker" href="http://affiliate.wordtracker.com/n/aGJTvq1BAAMRdGM2OTkA-A/g/www.wordtracker.com" target="_blank">Wordtracker</a> by KEI value to see more windows of opportunity.</p>
<p>When beginning your research in <a title="Wordtracker" href="http://affiliate.wordtracker.com/n/aGJTvq1BAAMRdGM2OTkA-A/g/www.wordtracker.com" target="_blank">Wordtracker</a>, start with a Root word to get the full scope of good keywords that can be optimized for.  John Alexander gave a tip at his Keyword Forensics Webinar “ Use a descriptive word with a positive attribute.”  Some examples of positive descriptive words are: “comfortable” or “efficient” . Think of words that are positive descriptions of your product or services. You will find more interesting keywords that are ideal for your market.</p>
<p>Next search with a two-word phrase that is a question type phrase; how to, how can, why will, what are; to uncover more ways searchers are asking questions about your products or services.</p>
<p>Continue to build your keyword list by working with a preposition, a connecting word that connects two parts of a sentence. – “OVER”  “ABOVE”  “UNTIL”.</p>
<p>Another Tip from John Alexander- “When researching try to think about words and phrases that are not often used. For example with colors, go beyond the primary colors and think about colors like magenta. “</p>
<p>The idea behind Keyword research in this manner is to think more laterally and creatively. You want to explore search behavior using <a title="Wordtracker" href="http://affiliate.wordtracker.com/n/aGJTvq1BAAMRdGM2OTkA-A/g/www.wordtracker.com" target="_blank">Wordtracker</a> to uncover new keyword opportunities</p>
<p>To find out about more free SEO webinars and view replays visit<a title="Search Engine Academy" href="http://www.searchengineacademy.com" target="_blank"> Search Engine Academy</a></p>
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		<item>
		<title>My Shocking Phone Call Today!</title>
		<link>http://www.SearchEngineDiva.com/2011/my-shocking-phone-call-today/</link>
		<comments>http://www.SearchEngineDiva.com/2011/my-shocking-phone-call-today/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 23:20:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Training]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=182</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>I’ll just take a moment of your time and share with you this shocking phone call I received a few minutes ago from Kevin George, a member of our SEO Community.</p>
<p>To say that Kevin was ecstatic would be an understatement as he explained that the lifestyle he was able to provide to his family was about to change forever.</p>
<p>He said that just after watching only 1 of the 8 training modules of Andrew’s Local Niche Power training that he decided to “test the waters” on Tuesday calling an acquaintance who is the VP of Business Development of a local business in Scottsdale.</p>
<p>Kevin asked, “If I came up with an idea to market and promote your services online, would you be willing to pay me a commission?”</p>
<p><a title="Local Niche Power" href="http://www.localnichepower.com?a_aid=sbrokers&amp;amp;a_bid=7b4d839b" target="_blank">Local Niche Power Course</a></p>
<p>Shocked at what happened next</p>
<p>The VP said that he “was very interested” as he was ready to launch “a big ticket” service at the end of the month in several local markets and wanted to meet with Kevin on Friday (tomorrow).</p>
<p>Kevin said that after getting over the initial shock he immediately reached out to Andrew, taking advantage of our free coaching and discussed strategy.</p>
<p>Kevin then downloaded sample business contracts from module 6 of the Local Niche Power training guide and went to work editing them for this upcoming meeting.</p>
<p>Also in preparation for his meeting, Kevin created his first “<a title="Local Niche Power" href="http://www.localnichepower.com/?a_aid=sbrokers&amp;a_bid=7b4d839b" target="_blank">Local Niche Power</a>” WordPress site using the guide in module 2, “Setting up Shop”.</p>
<p>Then the Clincher, Even more Shocking!</p>
<p>Then this morning Kevin got a phone call from another Scottsdale business.</p>
<p>This second business owner explained that he just finished up a round of golf with Kevin’s first client who told him about Kevin’s service.</p>
<p>This second client “begged” Kevin to put together a similar deal for his business and agreed to pay a 10% commission.</p>
<p>Andrew did it; Kevin’s doing it and so can YOU!</p>
<p>“Andrew’s Local Niche Power training laid it all out for me from A to Z and with the tools and contracts in hand I’m about to change my life and my families life forever by landing these two six-figure a year clients” – Kevin George</p>
<p>But You Have Less Than 24-Hours</p>
<p>Tomorrow at 12 Noon, Arizona time the price of Andrew’s Local Niche Power training goes up $100.</p>
<p>So don’t put this off another minute, register now and save!</p>
<p><a title="Local Niche Power" href="http://www.localnichepower.com?a_aid=sbrokers&amp;a_bid=7b4d839b" target="_blank">Click Here for Local Niche Power</a></p>
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		<title>Website Architecture</title>
		<link>http://www.SearchEngineDiva.com/2011/website-architecture/</link>
		<comments>http://www.SearchEngineDiva.com/2011/website-architecture/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 21:07:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Architecture]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=178</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Website architecture is an important factor in SEO. The relationship between your pages or how they are linked together is an important consideration for SEO as well as usability for the visitor.<br />
When creating your site navigation you will want to use this opportunity to tell the search engines and your users which pages are most important.  Links on the main navigation are considered to be the most important pages. Pages that take 3 or more clicks to get to are not considered as important. The search engines will give those pages less authority and will in turn have less link popularity AKA “Link Juice”.<br />
Navigation</p>
<p>•	Top level navigation carries more authority or weight with the Search Engines<br />
•	Pages that take 3 or more clicks to get to have less authority</p>
<p>Most sites will have top and side navigation. The side navigation is where you would put the important category pages of your website which as part of your template is linked on every pages of your site.   From a usability standpoint set up your categories in blocks of no more than ten per section. Any more than that and the user will have a difficult time navigating your site.</p>
<p>Category heading<br />
•	Widget Reviews<br />
•	Widget Buyers Guide<br />
•	Widget FAQ</p>
<p>Category heading 2<br />
•	Blue Widgets<br />
•	Green Widgets<br />
•	Widgets on Sale<br />
•	Widget Coupons</p>
<p>Good keyword research will help you uncover the best categories to use for your site. This is where you will find what people are searching for in the engines and be able to give them exactly what they want from any page of your site.  Tools like Market Samurai are excellent for discovering which terms are more searched and Tools like <a href="http://www.SearchEngineDiva.com/wordtracker" style=""  rel="nofollow" onmouseover="self.status='wordtracker';return true;" onmouseout="self.status=''">WordTracker</a> to discover additional keywords related to your product or service.</p>
<p>•	Use Keyword research to determine your categories<br />
•	Separate your categories by headings<br />
•	Use no more than ten in a single block</p>
<p>The navigation you place on the bottom of your template is usually text navigation and gives you the opportunity to link to pages using keywords. For example instead of “home” you would say “blue widgets” if that was your main keyword for the index page. The anchor text “blue widgets” tells the search engines your home page is about “blue widgets” and lends more authority throughout your site for that page’s main keyword.<br />
It is important to focus each page on a specific keyword phrase as you build out your site. The best way to keep track of this and build out your navigation is a spreadsheet or mind-mapping tool. In the spreadsheet you can start listing your keywords and their number of searches to put them in order of highest searches to lowest.  </p>
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		<item>
		<title>Have You Heard about Blogging Underground</title>
		<link>http://www.SearchEngineDiva.com/2011/have-you-heard-about-blogging-underground/</link>
		<comments>http://www.SearchEngineDiva.com/2011/have-you-heard-about-blogging-underground/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 16:50:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEM Tools]]></category>
		<category><![CDATA[Traffic Building]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=169</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a title="Blogging Underground Special Offer" href="http://www.bloggingunderground.com/go.php?offer=dealwerks&amp;pid=3" target="_blank">Blogging Underground</a> is a membership web site that will give you access to over 350 blogs (and growing) so you can get backlinks and nail number one top rankings any time you want!</p>
<p>This is the real deal and will help you get more traffic than you have ever had! It&#8217;s easy for all skill levels and even comes with great training to help you pick keywords and build blogs the right way!</p>
<p>I highly suggest you stop by and look at all the great features of a <a title="Blogging Underground Special offer" href="http://www.bloggingunderground.com/go.php?offer=dealwerks&amp;pid=3" target="_blank">Blogging Underground membership!</a></p>
<p><a title="Blogging Underground Special offer" href="http://www.bloggingunderground.com/go.php?offer=dealwerks&amp;pid=3" target="_blank">P.S. Grab a membership at Blogging Underground Top Rankings Traffic System 1 Year Annual Membership!</a></p>
<p>
<A<br />
HREF="http://www.bloggingunderground.com/go.php?offer=dealwerks&#038;pid=3"><IMG SRC="http://www.8sales.com/banners/learn-how-to-make-money-blogging-ani-336x280.gif"<br />
ALT="Blogging Underground Top Rankings Traffic System 1 Year Annual Membership" WIDTH="336" HEIGHT="280" BORDER="0"></A></p>
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		<title>Get Your Business Listed By Google For FREE!</title>
		<link>http://www.SearchEngineDiva.com/2011/get-your-business-listed-by-google-for-free/</link>
		<comments>http://www.SearchEngineDiva.com/2011/get-your-business-listed-by-google-for-free/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 22:46:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Training]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=167</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Get Your Business Listed By Google For FREE!</p>
<p>The response from our local Wickenburg Local Business community has been so overwhelming for next week’s free webinar on “Get More Business with Google Places“ and how to get your local business listed into Google’s Search engine that registration for this free webinar has sold out!</p>
<p>However, Roy has agreed to do a second webinar on March 24th at 7:00 PM but space is limited so reserve your seat NOW…</p>
<p><a href="https://www3.gotomeeting.com/register/394043478" target="_blank">https://www3.gotomeeting.com/register/394043478</a></p>
<p>Known in the Internet Marketing community as “Radar” Roy, he teaches and consults with other businesses big and small across the US and charges thousands of dollars for his time and expertise.</p>
<p>Roy’s newest client is the “Don” himself as Roy has teamed up with the Trump Network and is promoting several of the products within Google Search now, which will be featured in the upcoming Celebrity Apprentice television series.</p>
<p>During Roy’s free on hour webinar you will discover how you will discover how to:</p>
<p>  Claim and Optimize your FREE local business listing on Google<br />
  5 of the most critical factors in optimizing your Google Places page<br />
  And get all of your questions concerning website optimization and local search answered by an expert for free!</p>
<p>Space is limited, and there may not be another chance, so SIGN UP NOW!</p>
<p><a href="https://www3.gotomeeting.com/register/394043478" target="_blank">https://www3.gotomeeting.com/register/394043478</a></p>
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