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	<title>Search Engine Diva &#187; SEM Tools</title>
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	<link>http://www.SearchEngineDiva.com</link>
	<description>Divine Search Engine Marketing</description>
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		<title>Pay Per Click Campaign Building Success</title>
		<link>http://www.SearchEngineDiva.com/2010/pay-per-click-campaign-building-success/</link>
		<comments>http://www.SearchEngineDiva.com/2010/pay-per-click-campaign-building-success/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:37:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEM Tools]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=118</guid>
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			<content:encoded><![CDATA[<p>Pay-per-click (or PPC) advertising is one of the most effective methods of driving targeted traffic to your website. Fortunes have been made and companies have created huge communities through effective PPC ad campaigns that are in sync with their target audiences. With PPC, you can generate  targeted traffic to any web page in a matter of minutes. You’re only limited by your imagination and your advertising budget.</p>
<p>But, as the PPC marketplace has matured, competition has increased and costs have risen. Gone are the days when you could grab a few keywords, slap up a hastily-written ad, and experience PPC success. Today, if you don’t know what you’re doing, you can quickly spend a lot of money with very poor results. To put it another way… Smart advertisers win. It’s time to take PPC seriously. Combining the tools <a title="Market Samurai Keyword Research" href="http://www.marketsamurai.com/c/toolskeywords-info" target="_blank">Market Samurai</a> for keyword research with <a title="Speed PPC" href="http://www.speedppc.com/cmd.php?Clk=2904599" target="_blank">Speed PPC  for campaign building</a> will give you the ability to pinpoint your niche and profit from it quickly.</p>
<p>That’s where <a title="Speed PPC" href="http://www.speedppc.com/cmd.php?Clk=2904599" target="_blank">SpeedPPC</a> comes in. SpeedPPC is a patent-pending software solution for dominating PPC marketing. With SpeedPPC, you have the tools to quickly build, optimize, upload, and track PPC campaigns that deliver great Quality Scores and help you catch the longtail. In simple terms, by doubling your Quality Score, you halve your costs. And SpeedPPC v4.5 takes PPC campaign building to the next level.</p>
<p><a title="Speed PPC Birthday Package" href="http://www.speedppc.com/cmd.php?Clk=2904599" target="_blank">SpeedPPC 3rd Birthday Mega Package</a></p>
<p>And now, SpeedPPC is having a birthday, and they’re celebrating by releasing a new version of their industry-leading PPC campaign building software. SpeedPPC v4.5 is the latest evolution of their patent-pending software, and they’re offering you a special deal to help celebrate their third birthday.</p>
<p>For a very limited time, they’re stuffing a virtual gift box chock full of PPC campaign building goodies. The SpeedPPC 3rd Birthday Package includes the latest and greatest version of SpeedPPC, version 4.5, and something brand new… Their soon-to-be released Advanced PPC Bootcamp video training.</p>
<p>This special video program is the culmination of three years of experience with SpeedPPC and their work with thousands of satisfied customers. These advanced techniques represent the latest and greatest strategies and methods for accelerating your PPC success.</p>
<p>Here what you get with this special promotion:</p>
<p>* Instant access to SpeedPPC v4.5 Pro, the industry’s most advanced PPC campaign building software, now with support for pay-per-view advertising and even more PPC search engines.<br />
* Four additional software licenses, so up to 4 people in your organization can access SpeedPPC to build amazing pay-per-click campaigns.<br />
* The 2 week, 14-part Advanced PPC Bootcamp that will train you on all the fancy tricks and techniques they’ve learned over the past 3 years, from SpeedPPC’s experience and from talking with thousands of their customers worldwide. This includes some of the best affiliates and agencies in the world. This Bootcamp training will rev up your profits and reduce your learning curve immensely.<br />
* You’ll also receive 12 months of FREE upgrades to future versions of SpeedPPC, immediate access to all of the SpeedPPC training materials (including videos), 24-hour access to the members-only Customer Area, a year of monthly training updates on new techniques and strategies, and free SpeedPPC product support.</p>
<p>There’s a lot more to the SpeedPPC Birthday Bash Mega Package, so you should check out their special video page for <a title="Speed PPC Birthday Package" href="http://www.speedppc.com/cmd.php?Clk=2904599" target="_blank">SpeedPPC package deal</a> set up to tell you more. You can learn everything about the new version of SpeedPPC and the Advanced PPC Bootcamp training, and find out how you can claim your gift package.</p>
<p>Online advertising is getting more competitive, but with SpeedPPC,  and <a title="Market Samurai Keyword Research" href="http://www.marketsamurai.com/c/toolskeywords-info" target="_blank">Market Samurai</a> smart advertisers win. SpeedPPC v4.5 is the fastest, easiest way to build and manage PPC and now, PPV, campaigns.</p>
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		<title>What words are you missing?</title>
		<link>http://www.SearchEngineDiva.com/2009/what-words-are-you-missing/</link>
		<comments>http://www.SearchEngineDiva.com/2009/what-words-are-you-missing/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 21:46:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEM Tools]]></category>

		<guid isPermaLink="false">http://www.SearchEngineDiva.com/?p=55</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Latent Semantic Indexing (LSI) and  Natural Language Processing (NLP )is a very large part of how search engines work today. Wait! Don&#8217;t let your eyes glaze over just yet I am not going to engage in tech babble.  My own explanation of LSI / NLPand its use in search engines:</p>
<p>As our language changes and slangs are added into the mix it is difficult to determine the relevancy and meaning of a word without the context it is used in. As an example take the reference  &#8221;911&#8243;  before 2001 we related to word to emergency phone numbers- police and fire fighters. Now it has a whole different meaning in our common language. So how is   &#8220;911&#8243; to be indexed? What search results should appear?  This is where LSI  and NLP technology shines.  </p>
<p>  Remember the back in the day when the name of the SEO game was how many times and ways you could insert a word. Now it is called keyword stuffing and can get you hit with the ban stick!  And if you don&#8217;t remember those days then pay attention young grasshopper.</p>
<p>It takes a combination of words to equal relevance to a single term or phrase.  But what if you don&#8217;t know which words on your page you are missing to be relevant for the term you are aiming for? You could spend hours sifting and comparing the words on competitor pages to yours, combing Dictionary.com for the synonymous words and phrases or you could have SEM Scout.</p>
<p>  Michael Marshall  has created  <a title="SEM Scout" href="http://www.affiliateideafactory.com/SEMScout" target="_blank">SEM Scout</a>, a desktop application that will show you what words you are missing using a very powerful (well tested) method among the many approaches of NLP.  I have had so many AH HA moments using Scout I cannot imagine not having it at my fingertips for my next set of articles or SEO challenge.  <a title="SEMScout" href="http://www.affiliateideafactory.com/SEMScout" target="_blank">SEMScout</a> is a tool that utilizes a unique approach to help  SEO&#8217;s focus our pages to ensure the right context is in place to define our pages.   </p>
<p> Our language constantly evolves even more so with the social media explosion and blending of cultures encourages by the ability the internet gives us to communicate across the globe instantly. We add new words to our dictionary every year. In 2008 the words added were:  W00t, fanboy, webinar, netroots, and pretexting.  What words do you think will be added in 2009?</p>
<p><a title="SEM Scout" href="http://www.affiliateideafactory.com/SEMScout" target="_blank">Read more about SEM Scout or grab a 7 Day Free Trial</a></p>
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