Search Engine Diva

Pay-per-click (or PPC) advertising is one of the most effective methods of driving targeted traffic to your website. Fortunes have been made and companies have created huge communities through effective PPC ad campaigns that are in sync with their target audiences. With PPC, you can generate targeted traffic to any web page in a matter of minutes. You’re only limited by your imagination and your advertising budget.

But, as the PPC marketplace has matured, competition has increased and costs have risen. Gone are the days when you could grab a few keywords, slap up a hastily-written ad, and experience PPC success. Today, if you don’t know what you’re doing, you can quickly spend a lot of money with very poor results. To put it another way… Smart advertisers win. It’s time to take PPC seriously. Combining the tools Market Samurai for keyword research with

Latent Semantic Indexing (LSI) and  Natural Language Processing (NLP )is a very large part of how search engines work today. Wait! Don’t let your eyes glaze over just yet I am not going to engage in tech babble.  My own explanation of LSI / NLPand its use in search engines:

As our language changes and slangs are added into the mix it is difficult to determine the relevancy and meaning of a word without the context it is used in. As an example take the reference  ”911″  before 2001 we related to word to emergency phone numbers- police and fire fighters. Now it has a whole different meaning in our common language. So how is   “911″ to be indexed? What search results should appear?  This is where LSI  and NLP technology shines.  

  Remember the back in the day when the name of the SEO game was how many times and ways you could insert a word. Now it is called