Pay-per-click (or PPC) advertising is one of the most effective methods of driving targeted traffic to your website. Fortunes have been made and companies have created huge communities through effective PPC ad campaigns that are in sync with their target audiences. With PPC, you can generate targeted traffic to any web page in a matter of minutes. You’re only limited by your imagination and your advertising budget.

But, as the PPC marketplace has matured, competition has increased and costs have risen. Gone are the days when you could grab a few keywords, slap up a hastily-written ad, and experience PPC success. Today, if you don’t know what you’re doing, you can quickly spend a lot of money with very poor results. To put it another way… Smart advertisers win. It’s time to take PPC seriously. Combining the tools Market Samurai for keyword research with Speed PPC  for campaign building will give you the ability to pinpoint your niche and profit from it quickly.

That’s where SpeedPPC comes in. SpeedPPC is a patent-pending software solution for dominating PPC marketing. With SpeedPPC, you have the tools to quickly build, optimize, upload, and track PPC campaigns that deliver great Quality Scores and help you catch the longtail. In simple terms, by doubling your Quality Score, you halve your costs. And SpeedPPC v4.5 takes PPC campaign building to the next level.

SpeedPPC 3rd Birthday Mega Package

And now, SpeedPPC is having a birthday, and they’re celebrating by releasing a new version of their industry-leading PPC campaign building software. SpeedPPC v4.5 is the latest evolution of their patent-pending software, and they’re offering you a special deal to help celebrate their third birthday.

For a very limited time, they’re stuffing a virtual gift box chock full of PPC campaign building goodies. The SpeedPPC 3rd Birthday Package includes the latest and greatest version of SpeedPPC, version 4.5, and something brand new… Their soon-to-be released Advanced PPC Bootcamp video training.

This special video program is the culmination of three years of experience with SpeedPPC and their work with thousands of satisfied customers. These advanced techniques represent the latest and greatest strategies and methods for accelerating your PPC success.

Here what you get with this special promotion:

* Instant access to SpeedPPC v4.5 Pro, the industry’s most advanced PPC campaign building software, now with support for pay-per-view advertising and even more PPC search engines.
* Four additional software licenses, so up to 4 people in your organization can access SpeedPPC to build amazing pay-per-click campaigns.
* The 2 week, 14-part Advanced PPC Bootcamp that will train you on all the fancy tricks and techniques they’ve learned over the past 3 years, from SpeedPPC’s experience and from talking with thousands of their customers worldwide. This includes some of the best affiliates and agencies in the world. This Bootcamp training will rev up your profits and reduce your learning curve immensely.
* You’ll also receive 12 months of FREE upgrades to future versions of SpeedPPC, immediate access to all of the SpeedPPC training materials (including videos), 24-hour access to the members-only Customer Area, a year of monthly training updates on new techniques and strategies, and free SpeedPPC product support.

There’s a lot more to the SpeedPPC Birthday Bash Mega Package, so you should check out their special video page for SpeedPPC package deal set up to tell you more. You can learn everything about the new version of SpeedPPC and the Advanced PPC Bootcamp training, and find out how you can claim your gift package.

Online advertising is getting more competitive, but with SpeedPPC,  and Market Samurai smart advertisers win. SpeedPPC v4.5 is the fastest, easiest way to build and manage PPC and now, PPV, campaigns.

AdCenter has an area to help you figure out the commercial intent of a word or website:
This tool can be used to find keywords that are commercial but have low ad coverage. From a SEM point of view, it is useful to find these keywords as they have low bid density (low price), but high commercial value. Similarly, for an advertizing engine, this can help increase ad relevancy by displaying fewer ads if a keyword has low online commercial intent.
Commercial Intent Tool

Demographics Prediction
This tool predicts a user’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit. It lets merchants learn more about their customers before bidding for keywords.

http://adlab.msn.com/Demographics-Prediction/

 Yahoo and Google both offer pay per click advertising across content,  search partner networks and search engine page results. There are distinct differences between each and not knowing the difference can syphon cash from your bank account. 

Search Networks for Google examples include AOL.com, Ask.com, CNN. your ads will appear in search result pages on those networks.

Partner/Publisher Network examples for Yahoo! include iVilliage, USA Today, NBC your ads will appear in search result pages on those networks.

The advantages of having your PPC ads appear in the partner networks is the immediate increase in reach for your ads.

Content partners usually offer contextual ads. Your ads appear on a page with a story or content, not search results.  In this setting the search engine determines if the content of the page is relevant to your ad and keywords.  The user is not necessarily in “shop mode” when viewing contextual ads.

The worst example of this type of advertising gone wrong was where an advertisement for a fast food chain appeared on the same page as an article about an e.coli meat recall. When shown to a room full of internet users for 30 seconds they all thought the meat recall had something to do with the fast food chain. This is where negative words in your ppc campaigns can save you a lot of PR headaches. 

 Contextual/Content partner ads and Search Network Partner ads should be turned off  when starting a new campaign. Until you have a defined set of keywords producing a positive return on investment for your ppc campaign keep your testing limited to the search engine page results.

When you are ready to expand your ads, set up separate campaigns.