Microsoft’s Adcenter – Keyword Tools

April 30, 2009 · Filed Under Adcenter, Free Tools, ppc · Comment 

AdCenter has an area to help you figure out the commercial intent of a word or website:
This tool can be used to find keywords that are commercial but have low ad coverage. From a SEM point of view, it is useful to find these keywords as they have low bid density (low price), but high commercial value. Similarly, for an advertizing engine, this can help increase ad relevancy by displaying fewer ads if a keyword has low online commercial intent.
Commercial Intent Tool

Demographics Prediction
This tool predicts a user’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit. It lets merchants learn more about their customers before bidding for keywords.

http://adlab.msn.com/Demographics-Prediction/

Article Marketing

October 31, 2008 · Filed Under Article Marketing, Free Tools · 1 Comment 

I have always been an advocate of Article Marketing for SEO and PR purposes. The toughest part for many is creating content. Robin Nobles, a celebrated author and one of the founders of Search Engine Workshops created an ebook: “Content Challenged No More“. It was designed to help you come up with ideas for articles, content for websites, newsletters, blogs and even affiliate marketing ventures.  

The next challenge is getting more mileage from your articles. There are only so many hours I am willing to be chained to my desk writing articles and rewriting articles.  I have tried software and scripts that scrambled the article contents in a feeble attempt to rewrite an article or make it unique.  I was never satisfied with the results. The truth is no piece of software or scripting is ever going to be able to rewrite an article and preserve human readability. 

I did find a free article tool that does not promise rewrite your articles all by itself, but it DOES help you create totally UNIQUE articles with intuitive tools like a thesaurus, an originality check, suggestions for alternate phrases or words, a quote library and much more. 

Try the Article Spinner for Free. You just have to opt in but it is worth it.