Search Engine Diva

I have always been an advocate of Article Marketing for SEO and PR purposes. The toughest part for many is creating content. Robin Nobles, a celebrated author and one of the founders of Search Engine Workshops created an ebook: “Content Challenged No More“. It was designed to help you come up with ideas for articles, content for websites, newsletters, blogs and even affiliate marketing ventures.  

The next challenge is getting more mileage from your articles. There are only so many hours I am willing to be chained to my desk writing articles and rewriting articles.  I have tried software and scripts that scrambled the article contents in a feeble attempt to rewrite an article or make it unique.  I was never satisfied with the results. The truth is no piece of software or scripting is ever going to be

 Yahoo and Google both offer pay per click advertising across content,  search partner networks and search engine page results. There are distinct differences between each and not knowing the difference can syphon cash from your bank account. 

Search Networks for Google examples include AOL.com, Ask.com, CNN. your ads will appear in search result pages on those networks.

Partner/Publisher Network examples for Yahoo! include iVilliage, USA Today, NBC your ads will appear in search result pages on those networks.

The advantages of having your PPC ads appear in the partner networks is the immediate increase in reach for your ads.

Content partners usually offer contextual ads. Your ads appear on a page with a story or content, not search results.  In this setting the search engine determines if the content of the page is relevant to your ad and keywords.  The user is not necessarily in “shop mode” when viewing contextual ads.

The worst example of this type of advertising gone wrong

To Maintain A Healthy Level Of Insanity


 1. At Lunch Time, Sit In Your Parked Car With Sunglasses on and point a Hair Dryer At Passing Cars. See If They Slow Down.

2. Page Yourself Over The Intercom. Don’t Disguise Your Voice!

3. Every Time Someone Asks You To Do Something, ask If They Want Fries with that.

4. Put Decaf In The Coffee Maker For 3 Weeks . Once Everyone has Gotten Over Their Caffeine Addictions, Switch to Espresso.

5. In the Memo Field Of All Your Checks, Write ‘ For Marijuana.

6. Skip down the hall Rather Than Walk and see how many looks you get.

7. Order a Diet Water whenever you go out to eat, with a serious face.

8. Specify That Your Drive-through Order Is ‘To Go’.
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