Unofficial AdWords Quick Start Guide
Adwords can be a intimidating to most advertisers. There are so many options and little gotchas that most people lose money on PPC advertising. You can turn it around though. Chuck Mullaney has created an “Unofficial AdWords Quick Start Guide” that will get you on the track to a profitable PPC campaign.
You don’t have to give your email, name or hard earned cash to get it, Chuck gave me permission to post the download link for you to enjoy.
Get the ”Unofficial AdWords Quick Start Guide“
Microsoft’s Adcenter - Keyword Tools
AdCenter has an area to help you figure out the commercial intent of a word or website:
This tool can be used to find keywords that are commercial but have low ad coverage. From a SEM point of view, it is useful to find these keywords as they have low bid density (low price), but high commercial value. Similarly, for an advertizing engine, this can help increase ad relevancy by displaying fewer ads if a keyword has low online commercial intent.
Commercial Intent Tool
Demographics Prediction
This tool predicts a user’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what web sites they visit. It lets merchants learn more about their customers before bidding for keywords.
http://adlab.msn.com/Demographics-Prediction/
More about LSI and SEO
Marie-Claire Jenkins (a.k.a CJ), the Author of Science for SEO has an excellent article How does a search engine know what words mean?
My favorite section from CJ’s post is:
“Language is very ambiguous (meaning can be misleading - more than one meaning) and so are the senses used by different people. It is not always possible for the machine to give a very precise solution because of this variance. In fact humans have been shown to be about 90% accurate. ”
It fascinates me as an SEO how contextual words can completely change the meaning of a single word. How human perspective can completely change a definition for a word.
CJ was also interviewed by Joe Hall at Marketing Pilgrim Where she explains Natural Language Processing in-depth for the layman. I didn’t realize search engines were using NLP since the 1950’s or how integrated it is in our everyday lives. Read the interview Understanding Natural Language Processing for SEO
